News

Tue, 13th Apr 2010

Macy’s and Norwegian Cruise Line 4th of July extravaganza

NORWEGIAN EPIC TO BE HOST VENUE FOR THE NATIONAL BROADCAST OF AMERICA'S LARGEST FIREWORKS DISPLAY

Macy’s and Norwegian Cruise Line partner to deliver an extraordinary 4th of July extravaganza

MIAMI – April 13, 2010 - This year's Macy's 4th of July Fireworks® in New York is sure to be truly epic.

Norwegian Cruise Line and Macy's today announced that Norwegian Cruise Line’s new ship, Norwegian Epic, will be the host venue for the 34th Annual Macy's 4th of July Fireworks event taking place on Sunday, July 4, 2010. The event includes a national, one-hour, live entertainment broadcast on NBC-TV beginning at 9 p.m. and takes place on board Norwegian Epic where invited guests will have a front row view of the fireworks display.

As Norwegian Cruise Line's largest and most innovative Freestyle Cruising ship to date, Norwegian Epic will be an ideal venue for the fireworks show. Guests will have incredible views of the New York skyline and river from the ship's pool and outer decks. The expansive ship – the length of more than three football fields -- will provide multiple vantage points to view the largest and most spectacular fireworks display in the nation.
"We're thrilled to be partnering with Macy's to host their 34th Annual 4th of July Fireworks," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "This is the
biggest and most spectacular fireworks display in the nation. What better way to salute
Norwegian Epic than to host such an epic event on board. It will be an amazing finale to our inaugural festivities in New York and something we're sure we’ll never forget."

Norwegian Epic to be host venue for Macy’s 4th of July Fireworks/2
"Over the years, Macy's has staged its 4th of July Fireworks in many different locations, but it's my guess that this year's live broadcast, taking place aboard the monumental new Norwegian Epic, will add a dimension to the show that will excite our audience like never before," says Robin Hall, head of Macy's Parade and Entertainment Group. "We are grateful to
Norwegian Cruise Line for their partnership." Hall continued, “It seems fitting that the largest ship in the Norwegian Cruise Line fleet should host the biggest fireworks show in America.
Now that's an EPIC event!" In addition to hosting the Macy's Fireworks broadcast on board Norwegian Epic, Norwegian Cruise Line is partnering with Macy's to offer a Norwegian Epic Vacation Getaway Cruise for four on board the ship as part of a national sweepstakes.
Spectators from coast-to-coast will have a front row view of the fireworks by tuning into NBC's national broadcast of Macy's 4th of July Fireworks Spectacular beginning at 9:00 p.m. (check local listings). In addition to the splendor of the nation's largest fireworks display, the spectacular entertainment broadcast will feature a star-studded line-up of performances by America's most popular recording artists.
Norwegian Epic World-class entertainment is Norwegian Epic’s hallmark. For the first time at sea, Blue Man Group will perform their exhilarating fusion of comedy, theatrics and paint, exclusively on Norwegian Epic. In the only “big top” at sea, Cirque Dreams and Dinner, produced and directed by Neil Goldberg, will present a one-of-a-kind interactive theatrical dining experience with music, mayhem and acrobatic imagination. Legends in Concert, the original and world’s greatest live tribute show, will be featured for the first time at sea in more than a decade on Norwegian Epic, along with The Second City improvisational comedy and Howl at the Moon, the world’s greatest rock ‘n roll dueling piano show that encourages audience participation.
In addition to world-class entertainment, the 4,200-passenger Norwegian Epic incorporates many innovations including several new types of accommodations – the curved New Wave staterooms; the largest Villas suite complex at sea, comprising 60 suites and villas on two private decks at the top of the ship; and spa and family-friendly accommodations. Kids will have a blast with Nickelodeon at Sea offering Nickelodeon-themed family entertainment and Norwegian Epic to be host venue for Macy’s 4th of July Fireworks/3
programming including: character meet and greets; interactive game shows; and more.
The ship also boasts unique nightlife options with the first Ice Bar at sea and Spice H20 with non-stop entertainment day and night; an expansive Aqua Park with the only tube slide and largest bowl slide at sea -- The Epic Plunge; seven decks of Freestyle Family Fun with highlights including a 33-foot high, 64-foot wide extreme rock climbing wall and the first ever rappelling wall at sea; the most bowling lanes at sea with six in two venues; a mixed-use sports deck with the ability for guests to engage in eight different athletic activities; as well as three separate kids’ and teen activity areas. In addition, Norwegian Epic will offer the next generation of Freestyle Dining with 21 dining options and 20 bars and lounges.